Andreas Staios - TEDx Athens

Andreas Staios

Digital Director @UM

For 13 years I have been working as a Digital Director at UM, member of the IPG communication group with responsibility for the digital strategy and development of many different products and services. In the past I have worked for multinational communication agencies such as Ogilvy, Adel Saatchi and UpSet!

Having studies starting from computer analysis and programming and ending in strategic marketing, I entered the field of communication in the distant 1995, almost before digital communication appeared in the foreground. All these new, strange terms, from the beginning, piqued my interest and became strategic development tools in the digital space, for many local and multinational brands. Some of them are PIRAEUS BANK, RECKITT, MATTEL and many others.